Background

Various elements were shot on location in country Victoria over the course of 1 year in order to capture the crop in different stages. In the end the majority of the material ended up being CG. In total there were 3 TVCs, 1 x 45″ and 2 x 30″.

The below images are from the two 30″ versions.

Agency

Agency: Mars Marketing
Art Director: Derek Schneider

Production:

Production Company: Innit Digital
Director: Tony Mahony
Producer: Tanya Stankovic

Editorial

Editor/Online: Ole Sturm

Post Production / VFX

CG Supervisor: Ole Sturm
3D Artist: Laurence Dodd
2D Artist/Compositor: Ole Sturm