Various elements were shot on location in country Victoria over the course of 1 year in order to capture the crop in different stages. In the end the majority of the material ended up being CG. In total there were 3 TVCs, 1 x 45″ and 2 x 30″.
The below images are from the two 30″ versions.
Agency: Mars Marketing
Art Director: Derek Schneider
Production Company: Innit Digital
Director: Tony Mahony
Producer: Tanya Stankovic
Editor/Online: Ole Sturm
Post Production / VFX
CG Supervisor: Ole Sturm
3D Artist: Laurence Dodd
2D Artist/Compositor: Ole Sturm