Background

Screen Australia required a quick-turnaround on this 3 1/2 minute piece which was screened at the 2012 SPAA conference in Melbourne. Initially it was to be in the style of an infographic piece but it was later decided to go with something that had more of a storyline. The approach we eventually took heavily references Saul Bass and the “Catch Me If You Can” titles. The beauty of this decision was that we could begin animation without having decided on final styling or wardrobe for our main character, the producer. As such were able to simply apply a different wardrobe to already animated elements, allowing animation and design to run in parallel, thereby allowing us to make the most of the short production period.

Production

Production Company: Innit Digital
Writer: Vanessa Burt
Designer/animator: Ole Sturm
Sound design/mix: Jason Murphy/GAS Inc
For more information: Visit Screen Australia